Tuesday, September 16, 2025

How a Shifting Firm Turned a Sluggish Begin Into Very good – Sofa Potatoes Furnishings

In terms of furnishings shops, Sofa Potatoes has had some unglamorous beginnings. Co-founders, Brian Morgan, Travis Morgan, and Dan Anthony, lived out of a warehouse (with no operating water) and paid their payments with nothing, however hopes and goals. Effectively, somewhat greater than that. The Sofa Potatoes furnishings shops that exist immediately, are the direct results of exhausting work, willpower, and somewhat little bit of luck. Nonetheless, regardless of how far we have come, we won’t neglect our potato roots.

There’s an organization that Sofa Potatoes has develop into acquainted with just lately, that has a background similar to our personal. Additionally they possess a reputation for his or her firm that (like our personal) is each foolish and really acceptable.

Sq. Cow Moovers is a family items shifting firm that helps residential and business purchasers get furnishings and containers moved from one place to a different. Co-founder, Wade Lombard, alongside along with his father, Wayne Lombard, and brother-in-law, Derek Mills, know a factor or two concerning the struggles of beginning an organization. They launched the enterprise on March 1, 2008, to outcomes akin to the gradual plodding of a cow in a pasture (to maintain with the theme). With somewhat bit of religion, household, and a few old style exhausting work, the Sq. Cow Moovers has develop into a superb furnishings shifting firm. Their exemplary customer support has made them well-known within the metropolis of Austin, and past.

I requested Lombard some questions on Sq. Cow Moovers, how they acquired began, how they struggled, and the way their “herd” has adopted them to kind the shifting firm that exists immediately.

How did you meet our co-owner, Brian Morgan?

Brian and I only recently acquired to know one another. We serve alongside one another in a non-profit known as The Foundry. The Foundry takes 10 small companies that need assistance; they need assistance due to an absence of construction, restricted monetary literacy, meandering advertising prowess, and many others. Brian and I march with these firms. We inform them our story, we achieve their belief, we encourage, we advise, and we instruct.

How did Sq. Cow Movers get began?

Think about the worst recession for the reason that Nice Despair is about to land…after which…you get fired out of your non-profit job…you may have a 14-month-old and your spouse is 8 months pregnant together with your second.  This was our actuality in 2007.  The reply?  Transfer to Austin, TX, a metropolis we’d by no means been to, make investments each greenback into an trade now we have no expertise in and begin a enterprise on a hope and a dream. We launched on March 1st, 2008.  For the subsequent 3 years, we have been both on a truck or begging individuals to allow us to transfer them.

What are some trials and triumphs of proudly owning a shifting firm?

For trials I might say:

  • It wasn’t unusual to complete strikes in Houston at 11 pm, drive again to Austin, get in mattress at 2 am then again at it at 6 am the subsequent day.
  • New workers wouldn’t present up, because of this, we’d begin strikes at 8 pm and work via the evening.
  • I might typically go away mid-move, change right into a Sq. Cow polo shirt, attend a networking assembly, and head again to assist end the transfer.
  • We completely loaded a truck, excessive and tight, just for the truck to interrupt down 200 yards away from the load web site…a brand new truck arrived and we needed to switch all the pieces from one truck to a different, in reverse.  It was tedious and irritating and horrible.

For triumphs:

  • After years we grew.  We increasing into Dallas, Houston, San Antonio, and Denver.
  • We received some awards: The BBB Torch Award.
  • We landed on Austin’s Quick 50, twice!
  • We constructed a 40,000 sq. foot warehouse in Austin, we use this house for storage.

What’s one thing you’d inform your self prior to now earlier than you began the corporate?

Don’t fear a lot.  I might typically be so overwhelmingly involved concerning the strikes the subsequent day, the payments owed, the crews to rent, and the vans to purchase.  It’s all going to work out.  After a really bodily day within the truck, I might be in mattress, late at evening, staring on the ceiling worrying concerning the subsequent day, and failing to have a good time the day we simply had.

What does the long run seem like for Sq. Cow Movers and Sofa Potatoes working collectively?

Good query.  We simply went via all the trouble and expense of franchising.  We’re at the moment soliciting our first franchisee. This seems like the subsequent apparent step. How will we get this excellent model, this galvanizing tradition, out into the world? We franchise. That’s the plan…and we’re dedicated to seeing it via.

 

What the Future Holds

When beginning a enterprise, particularly throughout a recession, issues can look bleak. Wade Lombard, and his household at Sq. Cow Movers proved that it’s doable to succeed, regardless of the circumstances. We at Sofa Potatoes are impressed by Sq. Cow Moovers’ journey as we discover ourselves equally adapting to the rise and fall of the ever-changing furnishings trade.

Sooner or later, Sofa Potatoes hopes to collaborate with Sq. Cow Moovers to create a shifting service that’s unparalleled. Our firms have comparable backgrounds, and we consider that by working collectively, we are able to create one thing greater than both of us might have completed individually. We’re enthusiastic about what the long run has in retailer!

Try Sq. Cow Moovers, regardless of when you’re doing a native transfer, a business transfer, or a long-distance transfer. Additionally they provide labor-only companies, packing companies, and packing supplies. Then, when you get settled into your new house, think about Sofa Potatoes as a furnishings retailer to seek out furnishings that is customized made, and regionally constructed.

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