On a latest keep in Santa Fe, my brother texted one thing a few buddy’s daughter’s bakery. We solely had two days, so I ignored the message—till we had been in search of a fast breakfast cease. Any longer, I’m listening to my huge brother. Bread Store turned out to be a spotlight, sure, for baked items—its bitter dough boules should be one of the best in Santa Fe, they’re that good. And likewise as a mannequin of utilitarian stylish.
Self-taught baker Jacob Brenner opened in January 2020 six weeks earlier than the pandemic hit, along with his brother, Zac, an artist, as his lone helper. The response was so wildly enthusiastic that Jacob’s spouse, Mayme Berman, lent a hand throughout the day by day rush—and shortly turned Bread Store’s chief enterprise and aesthetics officer. On the time, they had been situated in a tiny storefront throughout from their present location in a full of life artistic enclave generally known as Lena Avenue, aka the native’s various to Canyon Highway. (Jacob’s dad and mom occurred to be the primary to develop Lena Avenue in 1999—”it was a extremely rundown bus yard on a lifeless finish,” says Mayme—and are their landlords.)
Bread Store has since turn out to be a neighborhood hub assembled with assist from family and friends: on the get-go Daniel Strongwater got here up with the playful bread-shaped brand; Jacob’s mom, Rachel Watson, a ceramic artist who works a fews doorways down, makes Bread Store’s dishware; and common Joey Blaha got here up with the memorable curtains. In case you’re on the town, I’d make a beeline for Bread Store and its neighboring retailers and cafés. Within the meantime, take away some shoestring reworking inspiration.
Pictures by Krysta Jabczenski except famous, all courtesy of Bread Store (@bread.store.sf).
1. Be taught from what was.


