Monday, February 23, 2026

How a Transferring Firm Turned a Sluggish Begin Into Very good – Sofa Potatoes Furnishings

In terms of furnishings shops, Sofa Potatoes has had some unglamorous beginnings. Co-founders, Brian Morgan, Travis Morgan, and Dan Anthony, lived out of a warehouse (with no working water) and paid their payments with nothing, however hopes and goals. Nicely, a bit greater than that. The Sofa Potatoes furnishings shops that exist in the present day, are the direct results of exhausting work, dedication, and a bit little bit of luck. Nonetheless, regardless of how far we have come, we will not overlook our potato roots.

There’s an organization that Sofa Potatoes has turn into acquainted with lately, that has a background similar to our personal. In addition they possess a reputation for his or her firm that (like our personal) is each foolish and really applicable.

Sq. Cow Moovers is a family items transferring firm that helps residential and industrial shoppers get furnishings and containers moved from one place to a different. Co-founder, Wade Lombard, alongside together with his father, Wayne Lombard, and brother-in-law, Derek Mills, know a factor or two in regards to the struggles of beginning an organization. They launched the enterprise on March 1, 2008, to outcomes akin to the sluggish plodding of a cow in a pasture (to maintain with the theme). With a bit bit of religion, household, and a few old style exhausting work, the Sq. Cow Moovers has turn into a wonderful furnishings transferring firm. Their exemplary customer support has made them well-known within the metropolis of Austin, and past.

I requested Lombard some questions on Sq. Cow Moovers, how they obtained began, how they struggled, and the way their “herd” has adopted them to kind the transferring firm that exists in the present day.

How did you meet our co-owner, Brian Morgan?

Brian and I only in the near past obtained to know one another. We serve alongside one another in a non-profit known as The Foundry. The Foundry takes 10 small companies that need assistance; they need assistance due to an absence of construction, restricted monetary literacy, meandering advertising and marketing prowess, and so on. Brian and I march with these firms. We inform them our story, we acquire their belief, we encourage, we advise, and we instruct.

How did Sq. Cow Movers get began?

Think about the worst recession because the Nice Despair is about to land…after which…you get fired out of your non-profit job…you might have a 14-month-old and your spouse is 8 months pregnant together with your second.  This was our actuality in 2007.  The reply?  Transfer to Austin, TX, a metropolis we’d by no means been to, make investments each greenback into an business now we have no expertise in and begin a enterprise on a hope and a dream. We launched on March 1st, 2008.  For the following 3 years, we had been both on a truck or begging folks to allow us to transfer them.

What are some trials and triumphs of proudly owning a transferring firm?

For trials I might say:

  • It wasn’t unusual to complete strikes in Houston at 11 pm, drive again to Austin, get in mattress at 2 am then again at it at 6 am the following day.
  • New workers wouldn’t present up, consequently, we’d begin strikes at 8 pm and work by way of the evening.
  • I might typically go away mid-move, change right into a Sq. Cow polo shirt, attend a networking assembly, and head again to assist end the transfer.
  • We completely loaded a truck, excessive and tight, just for the truck to interrupt down 200 yards away from the load web site…a brand new truck arrived and we needed to switch the whole lot from one truck to a different, in reverse.  It was tedious and irritating and horrible.

For triumphs:

  • After years we grew.  We increasing into Dallas, Houston, San Antonio, and Denver.
  • We gained some awards: The BBB Torch Award.
  • We landed on Austin’s Quick 50, twice!
  • We constructed a 40,000 sq. foot warehouse in Austin, we use this house for storage.

What’s one thing you’d inform your self previously earlier than you began the corporate?

Don’t fear a lot.  I might typically be so overwhelmingly involved in regards to the strikes the following day, the payments owed, the crews to rent, and the vans to purchase.  It’s all going to work out.  After a really bodily day within the truck, I might be in mattress, late at evening, staring on the ceiling worrying in regards to the subsequent day, and failing to rejoice the day we simply had.

What does the longer term appear like for Sq. Cow Movers and Sofa Potatoes working collectively?

Good query.  We simply went by way of all the trouble and expense of franchising.  We’re at present soliciting our first franchisee. This looks like the following apparent step. How can we get this glorious model, this galvanizing tradition, out into the world? We franchise. That’s the plan…and we’re dedicated to seeing it by way of.

 

What the Future Holds

When beginning a enterprise, particularly throughout a recession, issues can look bleak. Wade Lombard, and his household at Sq. Cow Movers proved that it’s potential to succeed, regardless of the circumstances. We at Sofa Potatoes are impressed by Sq. Cow Moovers’ journey as we discover ourselves equally adapting to the rise and fall of the ever-changing furnishings business.

Sooner or later, Sofa Potatoes hopes to collaborate with Sq. Cow Moovers to create a transferring service that’s unparalleled. Our firms have related backgrounds, and we imagine that by working collectively, we will create one thing greater than both of us may have performed individually. We’re enthusiastic about what the longer term has in retailer!

Take a look at Sq. Cow Moovers, regardless of when you’re doing a native transfer, a industrial transfer, or a long-distance transfer. In addition they supply labor-only companies, packing companies, and packing supplies. Then, when you get settled into your new house, take into account Sofa Potatoes as a furnishings retailer to search out furnishings that is customized made, and domestically constructed.

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