Furnishings World Information Desk on
5/13/2025
Two regional furnishings and mattress retailers say Symphony Sleep® is hitting all the proper notes in relation to its modern adjustable bases and complete advertising help. With a mixed 48 shops, Metro Mattress and Outdated Brick are touting the options and repair they obtain from the adjustable base producer led by business veteran John Schulte.
New York-based Metro Mattress operates 40 shops throughout the state and three distribution facilities in Central, Jap and Western U.S. All shops supply the complete lineup of Symphony Sleep bases to cowl each value level and have advantages. Additionally they carry two equipment most in demand, the Elevation Equipment that provides elevated or inclined sleep positions and the Hello-Low Carry Equipment which addresses particular mobility wants or healthcare necessities.
“The standard is top-notch, and it’s evident that plenty of thought has gone into designing consumer-friendly options. Every product feels thoughtfully crafted, catering to the wants and desire of shoppers,” mentioned Dino Cifelli, president and CEO of Metro Mattress.
Each Metro Mattress retailer is making the most of the impactful advertising supplies for Symphony Sleep’s What’s Your Sleep Angle? marketing campaign, which was developed to empower the RSA with related and easy-to-understand data to have interaction the client and clarify the advantages of investing in a Symphony Sleep base. Artfully designed supplies embody flooring shows, banners, retainer bar distant pocket holder, and gravity impact presentation bottle.
“It’s refreshing to see an organization prioritize buyer engagement,” said Cifelli. “Moreover, Symphony Sleep representatives are actively coaching within the discipline, which speaks volumes concerning the firm’s dedication to each their workers and their clients. This hands-on strategy ensures that the crew is well-equipped to help and supply priceless insights into the merchandise.”
Outdated Brick Furnishings and Mattress Co., with eight shops within the Northeast, gives three Symphony Sleep bases which embody the best-selling ES200 and better finish ES500 and ES600, plus the Elevation Equipment. It can quickly supply the Hello-Low Carry Equipment.
The retailer is stepping up its point-of-sale sport with the upper finish bases with Symphony Sleep’s latest advertising instrument, a QR code that helps retailers promote the product.
Customers can scan a QR code to look at a brief video that demonstrates the product whereas they work together with the distant and base. The movies can function a vital instrument in conditions the place the shop may be understaffed on a specific day or is experiencing a busy interval when there isn’t an RSA obtainable.
“Symphony Sleep’s distinctive P.O.P. supplies like the ground stickers with QR codes that entry gross sales presentation movies for the bases we show have been nice for buyer engagement in addition to an extra coaching instrument for our RSAs, which counterpoint the in-person coaching the Symphony crew gives” mentioned Brian Motyl, vice chairman of gross sales for Outdated Brick. “They’ve been an important associate and an important model addition to our retail shops. They provide a really high-quality product with a program that enables us to construct the ticket whereas addressing our buyer’s wants.”
Symphony Sleep is the residential model of Modern Sleep Applied sciences, which is at present leveraging its manufacturing belongings in Europe to attenuate the results of tariffs and keep away from stock disruptions.
About Modern Sleep Applied sciences
Modern Sleep Applied sciences (IST) is a brand new model launched by business veterans to offer the residential furnishings, dwelling healthcare and leisure automobile industries with experience within the design, manufacturing and advertising of adjustable and platform beds, mattresses, and pillows. With headquarters, warehousing and logistics in Missouri, IST has possession in factories and leverages a strategic manufacturing community throughout Asia, Europe and Central America.
