A Behind-the-Scenes Have a look at My Flodesk Set-Up

Inside: I used to be an early adopter of Flodesk, an easy-to-use and reasonably priced e-mail advertising platform. Right here’s how Flodesk has simplified my e-mail advertising, plus get a behind-the-scenes have a look at my Flodesk set-up!

Observe: This publish is sponsored by Flodesk.  I’ve additionally used affiliate hyperlinks all through this publish. I’m a long-time consumer of Flodesk. All opinions on this publish are my very own.

As a veteran blogger, I’ve tried varied e-mail advertising platforms for practically 15 years of my running a blog profession. It’s humorous that e-mail advertising wasn’t a “factor” for skilled “mommy” bloggers after I began running a blog in January 2011. However inside a 12 months, these of us who had relied closely on RSS feeds to get our weblog posts out to subscribers realized that emailing these on the RSS lists harnessed a brand new advertising energy.

I distinctly bear in mind going to my RSS feed and manually copying the e-mail addresses of every of my subscribers, pasting them into an e-mail draft, and clicking ship. I instantly encountered a major drawback: I used to be concurrently making an attempt to ship the e-mail to too many individuals. I needed to discover a answer—and quick. I used to be advertising a limited-time deal to my readers, and the shortcoming to e-mail them in bulk was costing my enterprise earnings.

I attempted three completely different e-mail advertising platforms over the primary 9 years of my running a blog profession. Some had been okay, however I encountered vital challenges with these platforms: They had been both too techie or costly.

Why I Selected Flodesk

A buddy informed me about Flodesk after they had been nonetheless comparatively new in 2019. My household was going by way of a disaster then, and I had been taking a break from my weblog and emailing my readers incessantly. I wanted one thing that didn’t cost me an arm and a leg and would permit me to create stunning emails rapidly and effectively:

The plug-and-play templates made designing attractive emails a cinch.

I may add opt-ins and lead magnets to assist develop my listing inside minutes.

And the worth was proper.

I discovered precisely what I sought with Flodesk and haven’t seemed again since. 

At present, I’m sharing my favourite Flodesk options, which have simplified my enterprise’s e-mail advertising.

Step One: Organizing My Viewers with Segments

Certainly one of my favourite options in Flodesk is Segments. As a substitute of juggling a number of lists, Flodesk makes use of one grasp listing and allows you to tag or phase your viewers based mostly on pursuits, habits, or how they signed up.

Right here’s a peek at a number of of my segments:

• All Subscribers – everybody who has opted into my normal e-newsletter

• Clear Magnificence – individuals who signed up get my Clear Magnificence newsletters, the place I educate them about non-toxic magnificence merchandise

• All THM – women who’ve joined or expressed curiosity in my Trim Wholesome Mama teaching program

• Enterprise Ideas & Methods – anybody who has bought a enterprise workshop from me or desires my work-at-home mother suggestions

Step Two: Creating Excessive-Changing Types

Types are the gateway to your e-mail listing, and Flodesk makes them stunning and straightforward to construct. You possibly can select from inline, popup, or full-page kinds and customise each element to match your model.

Right here’s how I exploit Flodesk kinds on my website:

• A pop-up type seems on my homepage after a brief delay.

• An inline type is embedded on the backside of a lot of my weblog posts–particularly the most well-liked ones!

• A full-page type is used for lead magnets and particular promotions.

Step Three: Setting Up Workflows That Run on Autopilot

Workflows are the place the actual magic occurs. As soon as somebody indicators up for a freebie or joins your listing, you possibly can create an automatic e-mail sequence that welcomes them, delivers worth, and invitations them to take the following step.

Right here’s a behind-the-scenes have a look at my most-used workflow:

Lead Magnet Supply Workflow

1. Welcome e-mail with the freebie obtain hyperlink

2. Observe up e-mail two days later with extra suggestions or encouragement

3. A price-packed e-mail 4 days later to construct belief

4. A gentle pitch or private story with a product hyperlink round day 7

Earlier than transitioning to Flodesk, I used to be critically terrified of workflows (typically referred to as e-mail funnels). Though I had been running a blog for a few years by then, my 2019 self was nervous concerning the tech concerned in creating these. Flodesk‘s intuitive system has made it straightforward for me to create workflows with little effort and time.

Step 4: Designing Emails That Replicate My Model

Flodesk’s drag-and-drop e-mail builder is hands-down essentially the most stunning I’ve used. I can rapidly plug in my model colours and pictures with no need a designer or hours of fiddling.

Right here’s what I maintain constant in all my emails:

• Header with my weblog emblem

• Greeting that feels heat and private

• Physique textual content in an easy-to-read font (I at all times maintain the identical font and use 18 pt. as a result of I wish to learn in a bigger font myself!)

• CTA button that stands out and drives clicks. (Tip: Use the identical shade to your CTA in each e-mail to coach readers to click on!)

• Footer with social hyperlinks and unsubscribe choices

I’ve made templates that I simply duplicate with Flodesk‘s one-click “duplicate” possibility. That’s how I compose my emails every week!

Step 5: Monitoring Outcomes and Making Good Selections

Whereas Flodesk’s analytics are easy, they nonetheless offer you what you want: open charges, click on charges, and viewers progress. I test in weekly to see what’s working and tweak issues if wanted.

Right here’s what I’ve realized by watching my knowledge:

• Sure Workflows have the best open charges.

• Shorter topic traces are likely to get extra clicks.

• Emails despatched within the mornings are likely to carry out greatest for my viewers.

Flodesk’s Latest Options for 2025

Flodesk has rolled out many new options this 12 months, which makes me even happier that I used to be an early adopter of the platform. A few of my favourite new options embrace:

• Countdown Timers: Conveys a way of urgency, a strong advertising device!
• Canva Integration: Browse, import, and edit Canva designs straight from the Flodesk e-mail builder. Woot!
• Hyperlink Actions: Seamlessly phase your listing when somebody clicks on a hyperlink!

All of those make e-mail advertising extremely straightforward (and so they maintain bringing out new options as properly!).

Bonus Ideas for Flodesk Inexperienced persons

In case you’re simply getting began, listed below are a number of fast tricks to make your Flodesk set-up smoother:

1. Begin small – Concentrate on one type, phase, and workflow.

2. Use templates – Flodesk’s built-in templates are nice beginning factors. You can even make your individual!

3. Keep constant – A easy weekly e-newsletter retains your listing heat. I now ship emails two to 3 days per week, however I like to recommend beginning with simply as soon as per week. Month-to-month emails are an alternative choice, however these don’t are likely to maintain your listing as engaged as weekly emails. A few of my running a blog buddies e-mail their lists every day!

4. Phase early – It’s simpler to arrange as you go than to scrub up later. Belief me on this one: I didn’t begin this manner and remorse it now.

Ultimate Ideas

Flodesk has fully remodeled the way in which I take into consideration e-mail advertising. It’s stunning, useful, and it suits my enterprise type. I don’t must be a tech professional or a design professional to make an influence on the lives of my readers!

In case you’re able to make e-mail advertising easy, I extremely suggest making an attempt Flodesk. Join a 14-day FREE trial HERE.