Furnishings World Information Desk on
7/7/2025
Bedding Industries of America (BIA) will debut the Eastman Home Lifetime Assortment on the Summer season Las Vegas Market, a brand new nine-mattress lineup designed to supply enhanced sturdiness, consolation, and design enchantment. The gathering is geared toward serving to retailers deal with mid-tier value gaps with aggressive margins and visually distinct product styling.
The Lifetime Assortment contains three fashions—Endurance, Medallion, and Atlas—every obtainable in agency, medium, or plush consolation ranges. The mattresses incorporate high-density 713 foam-encased springs, 14-gauge wire development, and a mix of three.5-, 4-, and 5-pound visco foams. Further options embrace natural latex, nano coils, and hand tufting, backed by a 20-year guarantee.
Designer-selected top-of-bed materials distinguish the brand new line from earlier BIA choices. Every mannequin showcases a contemporary sample in cream, grey, white, or blue hues, designed to coordinate with up to date upholstered headboards.
The Endurance and Medallion fashions characteristic light-toned patterns in various combos of grey, cream, and white. The Atlas, positioned because the top-tier mannequin within the assortment, is completed in a darkish navy accented by cream and white.
“For the primary time we’re introducing a brand new number of patterned materials chosen by designers which might be eye-catching and assured to attract customers to the mattresses on retail flooring,” stated Phil Carlitz, chief working officer of BIA. “We’re providing a contemporary contact to our signature product with the Lifetime line, which we hope can be a basis for continued progress and innovation inside the evolving trade panorama.”
Retail pricing for the gathering ranges from $1,199 to $2,499. The road is positioned as an reasonably priced but upgraded possibility for retailers searching for to broaden their mid-range choices with high-margin merchandise.
“At BIA it’s in our DNA to assist retailers and we do this via providing excessive margins, creating merchandise which might be available, and by supplying our devoted retailers with strains which might be heavy responsibility and mix between value factors, filling gaps of their flooring with the identical signature elements that BIA is thought for,” Carlitz added.
The Eastman Home Lifetime Assortment can be on show at BIA’s Las Vegas Market showroom, area B-1118.
About Bedding Industries of America
Bedding Industries of America is a global mattress producer with a wealthy heritage relationship again to 1866. BIA has 9 factories within the U.S. and over 50 licensed factories worldwide. Identified for its design innovation in creating superior – patented sleep merchandise, the corporate manufactures and distributes mattresses underneath the next manufacturers – Eclipse, Eastman Home, Fieldcrest, Ernest Hemingway, Harvest, Embrace, Glacier Sleep and Van Vorst. A well-established chief within the bedding trade, Bedding Industries of America designs merchandise crafted with highest high quality elements know-how and designs. For extra info, go to beddingindustriesofamerica.com.
