Furnishings World Information Desk on
7/7/2025
Kingsdown will debut new in-store advertising instruments beneath its RSAi (Retail Gross sales Affiliate intelligence) initiative on the upcoming Summer time Las Vegas Furnishings Market. Updates embody a redesigned BedMATCH™ show unit and a brand new AI-powered coaching software known as ask crAIg for retail gross sales associates.
BedMATCH, a diagnostic system that makes use of 18 statistical measurements and over 1,000 calculations drawn from greater than 20 million shopper profiles, will now be supplied in a retail-ready show developed for simpler branding, quicker set up, and better flexibility in advertising.
The brand new show requires one particular person and beneath two hours for setup. It options silicon edge graphics (SEG) and customizable branding choices, permitting retailers to combine retailer logos and modify messaging for promotions or advertising campaigns.
“Moreover, retailers that use BedMATCH report far much less returns as a result of their clients are happy that they’ve recognized their best mattress earlier than they ever depart the shop,” mentioned Frank Hood, president and CEO of Kingsdown.
“Our aim with this new show was to create a fair stronger magnet to attract consumers to the BedMATCH system on the retailer’s ground,” Hood added.
The show unit will probably be a key a part of Kingsdown’s SleepLAB showroom expertise at Market, the place retailers can see demonstrations of diagnostic instruments and new improvements.
Additionally launching within the SleepLAB is ask crAIg, a brand new AI-driven coaching software designed to help RSAs with instantaneous entry to gross sales information. The device is modeled after Craig Wilson, Kingsdown’s vice chairman of gross sales, coaching, and training.
“We proceed to discover modern options to assist sellers join with clients through well-educated RSAs,” Hood mentioned. “With speedy developments in AI know-how, we see a possibility to supply on-demand entry to the gross sales coaching experience that Craig Wilson offers when he visits shops in particular person, permitting RSA’s to rapidly retrieve data and reply to buyer wants extra effectively.”
Further RSAi instruments are presently in growth, based on Gary Towning, chief advertising officer. These embody a speech-to-text/text-to-speech model of ask crAIg, in addition to AI-driven product critiques and BedMATCH chat help.
“We’ve got additionally acknowledged the necessity to create AI Model Tips to help ourselves and our retail companions in staying on model when utilizing AI to develop artistic belongings,” Towning mentioned.
About Kingsdown
Kingsdown, Inc., based in 1904 and headquartered in Mebane, North Carolina, is a producer of premium mattress techniques that serves main retailers throughout the US, Canada, and in additional than 20 international locations. Every Kingsdown product is manufactured utilizing handcrafted strategies, mixed with state-of-the-art analysis, supplies, and tools.
Analysis and product growth, manufacturing and distribution services are headquartered in Mebane, North Carolina and Ontario, Canada, with extra worldwide workplaces situated in England, Hong Kong, Japan, and Mexico. Canadian manufacturing and distribution are based mostly in Woodbridge, Ontario; Calgary, Alberta; and Shawinigan, Quebec. Further manufacturing services are situated in California, Florida, Texas, Virginia, Australia, Brazil, China, Malaysia, Mexico, Taiwan, and Vietnam. For extra data, go to www.kingsdown.com.
