With Google’s relaunch of its Find My Device network, it was only a matter of time before additional item trackers arrived. And now, alongside the 2024 Razr and Razr+ launch, Motorola is entering the ring with the Moto Tag.
Like an Apple AirTag, the Moto Tag is a small, circular tracker that’s larger than a quarter and has a user-replaceable battery. Motorola says it should provide tracking for a full year, and when it’s time to replace it, you can simply swap in a fresh CR2032 coin cell.
There is no hole for a keyring built-in, so you’ll need to get an accessory to attach it to something – Motorola hasn’t yet shared exact details on first-party accessories, but we did see a loop and smaller key-ring at a preview event.
It’s also fully built to integrate with the revamped Google Find My Device network, meaning that it will work with countless Android smartphones and let you easily locate and even play a sound from the tracker.
In a future-proofing move, Motorola also included ultrawideband (UWB) tech inside for what it’s dubbed “‘precision tracking” – meaning that when in close enough range, the phone will provide more detailed instructions to find the tracker.
It’s pretty similar to Apple’s AirTag “Precision Finding” feature, but unfortunately Google hasn’t yet updated its Find My Device network with UWB support – so Motorola says that UWB support will be “available upon future Android integration by Google”.
Where it strikes a different chord than Apple’s AirTag is with an added functionality that could be really useful. Thanks to an integrated button on the Moto Tag, basically where the “M” for the Motorola logo is, you can press it to have your smartphone ring. This way, when you have your Moto Tag but can’t find your phone, it can help you track it down.
Sign up for breaking news, reviews, opinion, top tech deals, and more.
You can also use the tag to trigger the camera shutter or record button on Motorola’s phone lineup or any Android phone for easy content capture. And like other item trackers that support Google’s Find My Device network, the Moto Tag is rated to the IP67 resistance level for water, dust, and dirt. If it takes a tumble, it won’t stop tracking or break completely.
The Moto Tag will fast pair with a modern Android smartphone that supports the network, and via the “Moto Tag app,” you can customize the experience a bit more. And with that, that’s about all the features the Moto Tag offers and that an item tracker truly needs.
As if we needed more comparisons to the AirTag as well, the Moto Tag in the United States is $29.99 for one tag and four tags for $99.99. It’ll be up for order on August 2, 2024, and will launch in other countries in the coming months – Canada is also confirmed for that same date at $39.99 for one and $139.99 for four, while the UK will get it in July at £34.99 for one and £119.99 for four.
What is Moto Tag?
Moto Tag is a Bluetooth tracker device developed by Motorola, designed to help users keep track of their valuable items. It is Motorola’s version of the popular Apple AirTag, but with features tailored to Android users, particularly those with devices supporting Ultra-Wideband (UWB) technology for enhanced precision tracking.
Features and Compatibility
- Design and Usability: The Moto Tag boasts a sleek, compact design that is intuitive and easy to use. It is compatible with most Android smartphones, not just Motorola phones, making it a versatile choice for a wide range of users.
- Enhanced Tracking: For phones like the Motorola Edge 50 Ultra that support UWB, the Moto Tag offers improved precision tracking. This feature allows for more accurate location tracking of the tagged items.
- Additional Functionalities: The Moto Tag includes a button that can trigger the ringing of a paired phone, making it easier to locate a misplaced phone. It can also be used to trigger the camera shutter or record button on Motorola and other Android phones, which is handy for capturing photos or videos remotely.
- Durability and Battery Life: It is designed to be durable, with an IP67 resistance level for water, dust, and dirt protection. The Moto Tag uses a user-replaceable CR2032 coin cell battery, which is expected to last for about a year before needing replacement.
Integration with Google’s Find My Device Network
The Moto Tag is expected to support Google’s Find My Device network, which would allow it to be used with Google’s ecosystem for tracking and locating lost items. This integration is anticipated to enhance the functionality of the Moto Tag by leveraging the widespread use of Google services.
Market Position and Availability
As of the latest updates, the Moto Tag was undergoing certification and was expected to be officially unveiled possibly alongside Motorola’s other products at a launch event. This positions the Moto Tag as a significant addition to the market of Bluetooth trackers, offering a robust alternative for Android users.
In summary, the Moto Tag is Motorola’s innovative tool for item tracking, designed with a focus on compatibility with Android devices and integration with Google’s services, making it a noteworthy competitor in the growing market of smart trackers.