Furnishings World Information Desk on
4/18/2025
Norwalk Furnishings will debut a number of new product introductions and showcase model storytelling throughout its showroom throughout the Spring Excessive Level Market. A portion of the house is devoted to supporting the launch of Studio 1902, a brand new designer-curated model aimed toward broadening the corporate’s market segmentation technique.
The Kim Salmela assortment, produced by Norwalk since 2018, will return this Market. Salmela, who has merchandised the previous two Excessive Level showrooms, continues to affect product improvement. “Kim has been an enormous asset to me and to Norwalk since I joined final 12 months,” stated Tim Newlin, President and CEO. “She has delivered to us some glorious product designs for the Kim Salmela assortment, however she has additionally contributed to our cloth alternatives, the launch of Studio 1902, and the refresh of our showroom. Kim has an incredible California vibe with the sensibility of her Midwestern roots and a mind for recognizing traits which can be sellable.”
Norwalk will introduce a number of updates to its flagship model, together with the Charleston upholstery assortment, which includes reminiscence foam in a decent again for a conventional silhouette. The Brighton mattress, additionally debuting this Market, contains ambient lighting and USB ports built-in into an upholstered body with added storage performance. The corporate can even current three new cloth capsules—Desert Oasis, Textured Geometrics, and Classic Botanic—and replace its washable slipcover choices.
“It’s a robust product and cloth providing for our flagship Norwalk model,” stated Carrie Norris, VP of Enterprise Improvement. “If you strengthen your cloth assortment you might be setting your self up for fulfillment throughout your whole current merchandise and the brand new launches.”
The corporate can be dedicating house to its recliner line, which has beforehand been displayed alongside different product classes. “We took the chance to seize a bit of more room on the ground above us to indicate the improbable excessive leg and recliner lineup already in place at Norwalk,” Newlin stated. The presentation will embrace movement seating choices in numerous materials and leathers, with instruments designed to assist retailer gross sales forward of a broader movement class enlargement deliberate for October.
The Studio 1902 model will launch with an occasion on Friday from 3 to six p.m. within the Norwalk showroom at IHFC-M108. The brand new assortment options 35 items and over 50 coordinated materials and is manufactured in Norwalk, Ohio. It’s designed to enchantment to youthful customers or current clients looking for choices for secondary areas comparable to bedrooms or basements. The road is positioned for ease of procuring, customization, and environment friendly manufacturing and supply.
Norwalk can even host a program on Sunday, April 27, from 1 to 2 p.m., that includes Cat Rodriguez, govt producer and former VP of programming at Lifetime. Rodriguez will current “Bringing Premium TV to Social Media Advertising and marketing,” adopted by lunch within the showroom.
Reside music by Chamberlin Birch can be provided on Friday and Saturday evenings, together with snacks and cocktails. “We all know the time is correct to shine an even bigger mild on what Norwalk has to supply the trade, and we pulled out all of the stops for this Market as a result of there are many negativities within the information cycle. We need to break that cycle with newness, innovation, and a bit of little bit of enjoyable,” added Newlin.
About Norwalk Furnishings: Primarily based in Norwalk, Ohio, Norwalk Furnishings has been manufacturing high-quality, customized upholstered furnishings for over 100 years. With a fame constructed on craftsmanship, innovation, and American-made excellence, Norwalk continues to be a trusted identify within the furnishings trade. For extra data, go to www.norwalkfurniture.com.
