This previous fall, designer William Cooper opened William White Emporium on Canal Road as a bodily extension of his clothes and interiors model, William White. An alum of Ralph Lauren and former artistic director of ASH NYC, Cooper approaches the emporium much less as a standard retailer than as a proposition: grocery and café, newsstand and clothes, house items and furnishings, organized with out hierarchy.
The interiors are industrial however polished, encouraging looking reasonably than directing it. The premise is considered one of vary reasonably than nostalgia—an curiosity in what occurs when classes blur and discovery is left intact. In an period of single-lane retail, the emporium embraces multiplicity, inviting guests to browse and possibly go away with one thing they didn’t know they had been in search of. The whole lot on view, together with the furnishings, could be purchased straight off the ground.
That vary is mirrored within the providing. The emporium carries William White clothes: a concise, unisex assortment made out of effective Italian and Japanese materials, lower and sewn in New York Metropolis’s Garment District. Furnishings designs—together with a current collaboration with Cabana Journal—sit alongside an edited choice of ceramics, glassware, baskets, and lighting. Every class holds its personal, reinforcing the concept that good design isn’t confined to a single self-discipline however strikes simply between them.
Images by Brett Wooden courtesy of William White.
