New Beats Pill Speaker: It is Listed on Apple’s Website.
After appearing alongside athletes and celebrities, in iOS 17.5 code, and in the FCC database over the past month or so, a next-generation Beats Pill speaker has now been listed on Apple’s regulatory compliance website for Europe.
The original Beats Pill was a wireless Bluetooth speaker introduced in 2012, prior to Apple’s acquisition of Beats. The speaker received a few updates in its first several years on the market, with the final revision being a redesigned Beats Pill+ with a Lightning charging port, introduced under Apple’s ownership in 2015. Apple discontinued the Beats Pill+ in early 2022, but a new version now appears to be on the horizon.
The new Beats Pill speaker
Beats is releasing new Solo Buds earbuds in June, so perhaps the new Beats Pill will launch next month too, but Apple has yet to formally announce the speaker. The previous Beats Pill+ was originally priced at $229.95 in the U.S. when it launched in 2015, but it had been available for $179.95 prior to being discontinued.
The listing on Apple’s regulatory website was spotted by MacRumors contributor Aaron Perris.
Is Beats Pill owned by Apple?
Yes, the Beats Pill is owned by Apple. Apple acquired Beats Electronics, the company behind the Beats Pill, in 2014 for $3 billion. Since then, Beats products, including the Beats Pill, have been under Apple’s ownership and have benefited from integration with Apple’s ecosystem.
What is Beats Pill Speaker
Beats Pill Speaker is a compact, portable Bluetooth speaker designed to deliver high-quality sound with a sleek, modern design. Known for its powerful audio performance, this speaker offers rich bass and clear treble, making it ideal for music lovers on the go.
Beats Pill Speaker features a built-in microphone for hands-free calling, a rechargeable battery providing up to 12 hours of playtime, and a convenient, lightweight design for easy portability. It is compatible with a wide range of devices, including smartphones, tablets, and laptops, ensuring seamless connectivity via Bluetooth.
Available in various colors, the Beats Pill Speaker combines style with functionality, making it a popular choice for both casual listeners and audiophiles. Whether you’re hosting a party, going on a trip, or just relaxing at home, the Beats Pill Speaker enhances your audio experience with its impressive sound quality and user-friendly features.
Why Did They Stop Making the Beats Pill Speaker?
The Beats Pill, a popular portable Bluetooth speaker, was discontinued by Apple for several reasons:
- Product Safety Concerns: One of the main reasons was safety issues. In June 2015, Apple recalled the Beats Pill XL model due to concerns that the battery could overheat and pose a fire hazard. This recall likely impacted on the overall reputation of the product line and contributed to the decision to cease its production.
- Market Competition: The portable Bluetooth speaker market became highly competitive, with numerous brands offering similar or superior products at various price points. Companies like JBL, Bose, and Sony were producing speakers with better sound quality, longer battery life, and more advanced features.
- Strategic Focus: Apple often refines its product lineup to focus on high-margin, high-demand products. The discontinuation of the Beats Pill could be part of a broader strategy to streamline offerings and focus resources on other products within the Beats lineup, such as headphones and earbuds, which may have higher profit margins and stronger brand recognition.
- Technological Advancements: As technology progressed, newer and more advanced wireless speakers entered the market, making it challenging for older models like the Beats Pill to keep up. Consumers began expecting features like smart assistant integration, better battery life, and improved connectivity, which might not have been feasible to implement in the existing Beats Pill design.
By discontinuing the Beats Pill, Apple likely aimed to refocus its efforts on more profitable and strategically aligned products while addressing safety concerns and responding to market dynamics.
At the end of the article: Dive into our article about the new Beats Pill Speaker, now featured on Apple’s website, and discover why this innovative gadget is a must-have for music enthusiasts!